Businesses of all kinds have spent the past decade coming up with viral social media campaign ideas. Therefore, social media is an inexpensive way of getting a company’s name out there, but it is a competitive world. Social media marketing is not as effortless as just posting content regularly, it takes researching and targeting your audience effectively which is precisely the reason why some brands do much better on social media than others.
To help you with new social campaign ideas, Kolor First, a creative agency in Delhi has curated a list of a few inspirational social media campaigns you need to learn from.
1. Nike’s ‘Dream Crazy’ Campaign- In 2018, Nike launched an advertisement campaign called ‘Dream Crazy’ supporting a social cause. When many brands shy away from involving themselves in any controversy, Nike came forward to bring up racial injustice in the United States through its social media campaign featuring former NFL quarterback, Colin Kaepernick. The video won an Emmy and rose Nike’s stock by 5%. Similarly, Nike supported #BlackLivesMatter & #StopAsianHate, adding a sentimental value to their campaigns that resulted in the target audience sticking to their page.
- Apple’s Shot on iPhone Campaign- With the launch of the iPhone 6 in 2014, Apple introduced their longest-running social media campaign ‘ShotoniPhone’. The campaign began as a challenge when iPhone users were invited to share their best shots on social media via Instagram or Twitter, and after a review submission from a panel of judges, these were featured on billboards, Apple stores, and online as well. The goal of this campaign was to get people talking about the new iPhone, and that they did.
- Spotify Wrapped Campaign- Since its release in 2015, Spotify Wrapped has become the most anticipated tradition by streaming users worldwide. The campaign helps you relive your most-listened-to songs, artists, and podcasts throughout the year. In 2020, Spotify Wrapped contributed to the rise of Spotify’s app download by 21% in the first week of December. Spotify used vibrant graphics and allowed users to share the musical throwback on their social media, providing the conglomerate brand awareness.
- Always #LikeAGirl Campaign- In 2014, the P&G brand released a three-minute video featuring men, women, and children who were asked to do things like a girl. The video showed how people consider #LikeAGirl as an insult as they started to flip hair, flopped wrists, giggled, and ran lethargically. On the other hand, when young girls were made similar requests, they were compelled with energy & athleticism. The short film was a success because it encouraged viewers to participate and exhibit what it means to do it #LikeAGirl. By developing an emotional connection with their audience, Always introduced a viral hashtag to uplift young women.
- Dove #ShowUs Campaign- Unilever’s brand Dove wanted to create a campaign that focused on Real beauty by Real women as many women do not feel confident about themselves every day. Dove collaborated with Getty images to design a Photobank of stock photos in 39 countries to reflect Real beauty worldwide. The goal of the campaign was to promote body positivity and to make women feel comfortable in their skin by shattering industrial beauty standards. Apart from imparting a social message, the campaign gathered a lot of user-generated content.
To make any social media campaign as successful as the ones mentioned above, you necessarily do not need a high-end budget, instead, you need to make a connection. Social media campaigns, if done right, can promote your brand, create awareness, engage the target audience which will ultimately result in a sales boost.