Your logo is the mental and visual backbone of your business.
The logo appears on everything- website, social media posts, and even on product packaging. Being the face of your brand, marketing strategies, and potential acquisition. In other terms, your logo reaches out to the audience that wishes to make any contact with your brand, this leaves a strong impression about your business.
Having a powerful impact, you want it to bring you a solid impression and reflect all that your brand is about. With the right guidance, you can create your own logo that displays your business, stands tall through the test of time, and imprints on the audience.
The process of building a strong logo can be overwhelming, however, with determination and awareness, you can create the creative, unique, and best logo design for your brand that will drive results. A logo with a high success rate is one that conveys a message about the brand effortlessly to the target audience. However, when creating a creative logo design, there are many factors that designers must consider for effective communication:
UNDERSTAND CLIENT’S BUSINESS: Before you commence the process of designing a logo, the first and foremost thing to do is to acquire knowledge and information about your client’s business. The intention is to find out if the elements you choose can reflect everything about your business. Without solid retails, you will be clueless and all your efforts will go down the drain. To communicate well with your audience about your business via logo, understand the target consumers, whom are we addressing through the logo, read the client’s brief about design, and more.
WHAT SHOULD THE LOGO COMMUNICATE: If you don’t have ample information, ask important questions about the brand, and then answer them accurately. Keep that answer in mind when you are creating logo designs and brand identity. In simple words, understanding the brand message of the brand is important for the success of the logo design journey. Every brand has a unique personality, the logo should reflect the voice and personality from its overall design and shape.
EVOKE FEELINGS THROUGH COLOURS: To make your logo design creative, unique, and communicative, ensure that you make a wise decision in choosing colours. One of the top qualities of colours is that they compel users or audiences to respond emotionally. Logos with colour can communicate these emotions, they reflect your brand’s idea in a clear manner. For instance, red evokes the passion, love and even aggression while green reflects nature and freshness.
SPEAK VIA TYPEFACE: Another useful element that helps graphic designers communicate with people via a logo is a typeface. Nowadays, high-quality typefaces can be found free online, such quality of typefaces can be expensive for start-ups and small businesses to buy, however, a typeface assists in building brand personality.
LEVERAGE NEGATIVE SPACE: Negative space is one of the elements that graphic designers use to communicate the message in a very aesthetic manner. The designer has the ability and skills to create a shape that may seem invisible at first glance. If the audience takes a good look at the logo, the figure will rise. A professional designer understands the key factors of the space and uses them to communicate with the audience.
Logo design is a way to communicate everything about your brand and its features to the audience. A professional designer must research the business to have some insight into the target audience and markets. The designers should pick the right colours and fonts in a strategic manner to evoke the right emotions while reflecting the brand’s personality- all through the logo.
We at Kolor First hope that this Guide to Creative Logo Design will help you craft an influential one.