How Does Google Analytics Work?
Google Analytics gathers information from your website and applications to give you insights into your business. It retrieves data by utilizing a JavaScript measurement code embedded on each page.
Each time a visitor lands on your website, the tag collects pseudo information about how your users interacted with the page. This includes the number of visitors, bounce rates, page views and the average session duration. The gathered information will then be processed into Google Analytics marketing reports.
In 2020, Google announced a major upgrade in the procedure with Google Analytics 4. Read about the latest updates below for better understanding.