When you are working on brand recognition and considering all the factors, you have a lot to handle. This is a serious concern and should not be taken lightly, the reality is that it takes a lot of your time and energy to come up with a perfect logo that reflects your brand voice.
Redesigning a logo may seem daunting and therefore gets easily deprioritised. However, it is important for you to make a commitment to breathe a new life into your logo. Fret not! This will pay off significantly. You must be having questions and doubts if it is a good idea? Will it work or not?
We at Kolor First hear your concerns loud and clear, which is why we have put together these few tips on ways to revamp your logo while preserving your audience. While rebranding a business logo seems overwhelming, let’s cover the ways to do so, shall we?
Change the Color Palette
Colour and colour theory, as mentioned in one of our earlier blogs, plays a major role in creating a top-quality logo design. It is advised to choose your colours wisely; you can convey your brand personality and messages to your audience. At the same time, the colours you choose play a key role in developing a connection with the core market. All this may seem unnerving but it is important for you to change the colour palette.
Think About Losing the Text
The dream of any marketer is to have a logo that is easily recognisable. It becomes a milestone and once your logo is well-established, any attempt to refresh the logo may scare you. However, you can still use the recognisability in your favour. The success of this decision depends a lot on your brand’s recognition and popularity. You can drop the texts out from your logo to make it easier for the audience to remember them. Look at Apple, Starbucks, Louis Vuitton, and more. It is always a good idea to make a rebranding announcement to let your customers know it’s still you.
Play With Fonts
When we discuss logo design, the fundamentals may not change but the trends like typography do. This explains a lot of the ongoing shift between sans and sans serif font. A serif font helps your brand look authentic and authoritative adding a sense of sophistication. No matter how much you love a font, it is important for you to go with the trends and update them. You can always explore the journey of Apple, Microsoft, Samsung, and Google.
Simplify It
If your brand logo has been existing for a long time, it is time for you to refresh your logo. In this case, you may want to look forward to removing major elements rather than adding them. Nowadays, it is all about making your logo clean and decluttered. It is important for you to take a simple turn on your logo. For Example- Target, LG, Adidas, Nike, and more.
Give one of our posts a read: Tips for Creating a Professional Logo
Now that we have arrived at the end, let your logo redesigning begin.
If you are afraid that you will lose your audience, keep the above-mentioned points in mind or connect with the experts at Kolor First. We have a team that leaves no stone unturned and understands your goals, budget, and requirements to help boost the brand’s performance using strong marketing campaigns.
