Nowadays, building a brand is paramount to business success. Since branding offers businesses with identity beyond services as well as products, it is important to create a unique but something that your customers can relate to. You could be a business owner or even a designer who is working on a branding project for a client, it is important to develop a relevant, strong and recognisable brand. Doing so will help you grow your business as well as build a loyal and scalable customer base.
You may not know but branding describes the personality of your brand and USP (Unique Selling Point), this helps you stand out from the rest. With new products and businesses popping up all the time, you need to make a great impression that lasts forever. When done right, it can help promote your business, and products, keep your customers engaged, and grab the attention of potential ones.
With new emerging trends in branding, you need to stay on top of the game and here, we have mentioned the five incredible trends for 2022:
Brand Activism: Wearing your heart on your sleeve reflects how committed you are to things you believe in. Consumers wish to interact with brands that share their values and vision. Leaning towards brand activism is all about communicating your mission, commitment and following through.
Minimalism: Embracing simplicity is the new trend, minimalism is based on using only important elements such as simple fonts, text, basic shapes, light colour palettes, and more. Anything that creates a neat aesthetics featuring organic design elements makes a perfect choice for brands. It is advised to adopt minimalism in 2022 and allow your products and services to speak for themselves. You can make impactful and influential content keeping it minimal.
Quirk! Quirk!: Quirky branding entails everything from simple illustration and overlapping elements to asymmetrical designs. It is a trend that has been adopted by many brands ranging from traditional industries to those that deal in finance and insurance. This year, rip up your rulebook and lean towards unique designs to create a sense of individuality. Incorporate odd artwork, DIY elements, collage, fun typography, bright colours, illustration and more to help the brand make a statement.
Entail Gradients: They emerged as a fun feature of Microsoft however colour gradients are nowadays popping up across the internet from social media posts, presentations, and branding. One of the reasons why they are so popular is because they are versatile and go perfectly with various creative applications. This means you can try adding visual interest.
Immersive Experience: Immersive brand experience is the new trend that is gaining popularity for shaping brand storytelling. This is an incredible way to welcome an audience into your kingdom, building a connection with the community and engaging with them. You can do so via hosting a themed event, developing an online game, or creating an interactive experience. Fret not! Immersive brand experience is here to stay.
Now that we have covered the 5 branding trends 2022,you can try adopting these into your strategy for better growth.
We at Kolorfirst, being the leading and trusted branding agency in Pune strives to deliver our customers with effective marketing strategies for optimal results.